The business I will be talking about for the remainder of the semester is SK Surfboards. This is a local Encinitas surf shop that sells surfboards, surf apparel, and clothing.
Since I am only 18 I do not own my own business yet. This is just something that I made up because I would love to be involved in the local surf culture by owning a surf shop. I feel you could connect with the people who live here and also I would enjoy helping people who want to learn to surf figure out what to purchase.
I would want to be on all of the major social media sites of todays world. This would most likely include Instagram, Facebook, Twitter, Youtube and possibly snapchat. This would be the best way to market the product of the shop.
My target market would include basically any male or female who lives near here that surfs sometimes or on a regular basis. This would be the main market during winter and once summer kicks in the market expands to a bigger crowd. In the summer Encinitas is filled with people from different areas that are looking for a place to rent surfboards, wetsuits, or any other surf apparel. This shop would be a place where beginners or experienced surfers could find something they want or need. This could include a surfboard, a pair of board shorts, or simply a cool T-Shirt.
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