To find connections throughout Twitter I used various words, trying to relate them to my business as much as possible. I searched words such as surf, surfing, surf shop, and Encinitas. These searches led me to countless pages that are connected to surfing in some way, which is what my business is all about.
I followed different successful companies that are involved in the surfing industry in order to see how they are using their social media.
The first list I created is called "Surf Companies". This list is for any major surfing company out there, in order to model my marketing such as they do. My other list is designed for other surf shops or basically any local business here in Encinitas. This way I can have a good idea of what a business is like here and how to be successful.
The time most customers would see my tweets would be most likely be any time in the afternoon or late afternoon.
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