Week 12A

I believe the four online marketing tools that could benefit my business as of right now would be Yelp, Groupon, living social and Google Maps.

Yelp
This is always a good way to get feedback from the community on what you are doing good or what you can improve on. It will allow me to see how the way I am running my company is perceived by others and that way it will be easy to change the things that are going wrong. And by owning a local business this will definitely be something useful in the long run. In the end the only negative part about yelp is that most people only leave a review on there if they have something bad to say about your business, so this can make you look worse than you actually are.

Groupon and Living Social
These two marketing tools could serve as a great way for me to promote special deals or coupons that are available. Living Social is basically all about exposing the consumers to new deals everyday. This would be a nice way to get people into my shop and they are more likely to make other purchases, since they are already there.

Google Maps
This is obviously very important because it tells the consumers where the business is located. Since my business is a Surf Shop, the physical location is very important for people to know. All people would need to do is search my company name and then from there they would get the location, website and any other key information needed.