After creating my hypothetical surf shop business for this semester I have realized that the two best social media platforms for me are Facebook and Instagram. These are the two that I put the most work into and have become the most comfortable with. In my opinion these are the two most important platforms to be involved in these days, especially Instagram since practically everyone has it.
I have definitely enjoyed using an Instagram business account and I would say this is my favorite social media network. I have had Instagram for awhile now, so I feel pretty confident in posting pictures that people will like. Overall I believe this is the most effective way to market my company to the people that I want.
Instagram can serve as the best way to post on a daily use pattern. Once you get the swing of things, coming up with ideas of what to post becomes easy. With that said, you must keep up the flow of your posts so the viewers don't forget about your business.
One social media site that I learned would benefit me is youtube. This is a platform that would be very effective, without having to use it on a daily basis. I can just post a video maybe once a week and this still works to my advantage.
I enjoyed this summary of social media. The metaphoric image I'm getting is the same as surfing, in that getting a feel for the platforms is like riding the wave. The appeal in social media is to communicate with others, and so we must be engaging, like the surfer who engages nature and communicates with it. Very inspirational!
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